Our Work In Action
Click on the logos to see how Summit24 has helped these organizations. Of course, we would love to help yours too!
The no-bloatware PC & humanizing the online store experience
Summit24 built the evidence for why a PC bought at the Microsoft Store is engineered to be dramatically better.
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Microsoft
Live Assist
Summit24 helped transform the online store purchase experience with live video agents to see live demonstrations of products/services. This used breakthrough technologies to give the online store the same human touch as the physical stores and enabled customers to make more informed buying decisions.
Summit24 led the commercialization of a SaaS solution to help modernize HR with
an AI-powered automation tool to improve employee sentiment
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Designed entire business model with a “Lite” and “Pro” offering
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Completely redesigned the entire customer journey which dramatically improved the customer experience
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Built an "Advisory Group" to drive adoption and gain feedback on future features
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Built entire GTM campaign, product marketing assets
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Built the Press plan that put Rhonda on the map
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Built customer stories to show how valuable Rhonda is to various companies
Summit24 partnered with the Boston Consulting Digital Group (BCDG) to reimagine IBM.com via Project “Northstar” to build a world-class digital buying experience
Project “Northstar”
IBM Digital Advisor
Background: IBM had over 1 Million webpages, all with different designs and customer journeys. On top of that, they had 7 different ecommerce experiences and cart.
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Solution:
Dave partnered with the Chief Digital Officer, Kevin Eagan, to deliver the following:
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Redesign / Reimagine all IBM sites/pages in a dramatically improved customer experience
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Consolidate 7 buying experiences and carts into one universal marketplace
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Introduce Watson Search & curated results
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Introduce the concept of "My IBM"
Background: With a growing marketplace with SaaS offerings, there was no way to quickly engage with an IBM expert to help in the customer buying decision.
Solution: Summit24 designed, oversaw and Implemented a live "IBM Digital Advisor" on Bluemix and other solutions to help is decision-making
Summit24 was called in to help market and fine-tune their CashFlowTool SaaS service to turn it into a "must-have" companion for QuickBooks
The results speak for themselves. CashFlowTool (CFT) became:
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The #1 rated cash flow app in the QuickBooks marketplace
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Dave brokered a deal with Visa to deliver CFT to their business customers
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Dave brokered a deal with multiple cloud-hosting providers to provide CFT to their customers
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Dave built 2 online courses to educate and excite CFT customers
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Dave oversaw the creation of their hero explainer video
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Dave oversaw the complete redesign of CashFlowTool.com as well as countless hero features in the CFT SaaS offering
Summit24 was called in to help build the "why" for kirio (smart home technology) and put them on a map with a powerful PR effort
In the emerging smart-home market, it was important to explain the significant benefits that Kirio had over any other solution in the market.
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Dave partnered with Madbear Marketing, LLC. to create an immersive explainer video to quickly tell the story of what Kirio can do!
Dave partnered with Allison+Partners (formerly GreenRubio) to deliver a PR event to announce "The Smartest New Home with Kirio"
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Results were 38.2 Million viewers and positive coverage throughout.
Summit24 built all the core marketing materials (Investor pitch, general presentation, brochure, quick-start guide, demos, customer videos and more.